Advanced Certificate in Paid Media Buying Strategies
-- ViewingNowThe Advanced Certificate in Paid Media Buying Strategies is a comprehensive course designed to empower learners with the essential skills needed to excel in paid media buying strategies. This certification focuses on teaching industry-demanded techniques that help professionals plan, execute, and optimize paid media campaigns across various platforms.
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โข <strong>Unit 1: Introduction to Paid Media Buying Strategies</strong>
โข <strong>Unit 2: Understanding Targeting Options in Paid Media</strong>
โข <strong>Unit 3: Keyword Research and Selection for SEM</strong>
โข Unit 4: Crafting Compelling Ad Copy
โข <strong>Unit 5: Advanced Bid Management Techniques<
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โข Unit 6: Attribution Models and Cross-Channel Strategies
โข <strong>Unit 7: Programmatic Advertising and Real-Time Bidding</strong>
โข Unit 8: Social Media Advertising: Platform-Specific Approaches
โข <strong>Unit 9: Measuring and Optimizing Paid Media Performance</strong>
โข Unit 10: Advanced A/B Testing and Experimentation Techniques
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