Professional Certificate in Market Segmentation and Brand Building
-- ViewingNowThe Professional Certificate in Market Segmentation and Brand Building is a comprehensive course designed to equip learners with essential skills for dynamic career growth. This program delves into the importance of market segmentation in identifying and targeting specific consumer groups, leading to more effective and focused marketing strategies.
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GBP £ 140
GBP £ 202
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โข Introduction to Market Segmentation: Understanding the market, consumer behavior, and the importance of segmentation.
โข Segmentation Criteria and Techniques: Exploring demographic, psychographic, behavioral, and geographic segmentation. Using cluster analysis and factor analysis.
โข Target Marketing and Positioning: Identifying target segments, developing marketing strategies, and creating unique selling propositions.
โข Brand Development and Management: Building strong brands, understanding brand equity, and implementing brand management strategies.
โข Brand Positioning and Differentiation: Defining brand positioning, analyzing competitive positioning, and creating differentiation strategies.
โข Brand Identity and Personality: Establishing brand identity, creating brand personality, and maintaining brand consistency.
โข Integrated Marketing Communications: Implementing 360-degree communication strategies, utilizing traditional and digital channels, and measuring communication effectiveness.
โข Brand Equity Management: Evaluating brand equity, managing brand reputation, and handling brand crises.
โข Brand Strategy Evaluation: Utilizing metrics, conducting customer satisfaction surveys, and analyzing market share.
โข Case Studies in Market Segmentation and Brand Building: Studying real-world examples of successful market segmentation and brand building strategies.
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