Global Certificate in Digital Launch Optimization
-- ViewingNowThe Global Certificate in Digital Launch Optimization is a comprehensive course designed to meet the growing industry demand for experts who can optimize digital launches. This certificate course emphasizes the importance of data-driven decision-making, experimentation, and agile methodologies in launching successful digital products or campaigns.
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โข Digital Launch Fundamentals: Understanding the digital landscape, digital marketing principles, and the importance of optimization. โข Digital Analytics: Analyzing data for insights, setting up and tracking key performance indicators (KPIs), and interpreting results. โข Search Engine Optimization (SEO): Keyword research, on-page and off-page optimization strategies, and technical SEO best practices. โข Pay-Per-Click (PPC) Advertising: Platform selection, campaign setup, ad copywriting, and bid management. โข Conversion Rate Optimization (CRO): User experience (UX) principles, A/B testing, and landing page optimization. โข Social Media Marketing: Platform selection, content creation, community management, and advertising. โข Email Marketing: List building, segmentation, automation, and campaign optimization. โข Content Marketing: Content strategy, ideation, creation, distribution, and promotion. โข Data-Driven Decision Making: Utilizing data to inform strategy, experimentation, and continuous improvement.
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