Professional Certificate in CRM for Streamlined E-commerce
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โข Introduction to CRM (Customer Relationship Management): Understanding CRM, its importance in e-commerce, and how it can streamline customer interactions. โข Setting up CRM for E-commerce: Choosing a CRM system, data migration, and integration with e-commerce platforms. โข Customer Data Management: Collecting, organizing, and analyzing customer data for personalized interactions. โข Customer Segmentation: Identifying and categorizing customers based on their behavior, preferences, and value. โข Customer Engagement Strategies: Personalized marketing, customer service, and loyalty programs. โข Sales Force Automation: Automating sales processes, managing leads, and tracking sales performance. โข Marketing Automation: Implementing automated marketing campaigns, email marketing, and social media marketing. โข Service Automation: Streamlining customer service processes, self-service portals, and chatbots. โข Reporting and Analytics: Analyzing CRM data for insights, creating reports, and making data-driven decisions. โข Best Practices and Future Trends: Following best practices for CRM in e-commerce and staying updated with the latest trends.
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