Executive Development Programme in Pharma Product Management
-- ViewingNowThe Executive Development Programme in Pharma Product Management is a certificate course designed to provide learners with comprehensive knowledge and skills in managing pharmaceutical products. This program is crucial in the rapidly evolving pharmaceutical industry, where product managers need to stay updated on the latest trends, regulations, and technologies.
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โข Pharma Product Management Fundamentals: Understanding the pharma industry, product management principles, and the role of a product manager in pharma.
โข Market Research and Analysis: Techniques for gathering and interpreting market data, identifying customer needs, and evaluating competitive landscapes.
โข Regulatory Affairs and Compliance: Navigating regulatory frameworks, ensuring product compliance, and understanding the impact of regulations on product strategy.
โข Product Development and Lifecycle Management: Strategies for researching, designing, developing, and launching new pharma products, as well as managing existing products throughout their lifecycle.
โข Pricing and Reimbursement Strategies: Techniques for determining optimal pricing, negotiating with payers, and maximizing revenue potential in the pharma industry.
โข Marketing and Sales Techniques: Effective marketing and sales strategies tailored to the pharma industry, including product promotion, communication, and distribution.
โข Stakeholder Management: Building and maintaining relationships with key stakeholders, such as healthcare providers, patients, regulators, and industry partners.
โข Data Analysis and Decision Making: Utilizing data-driven insights to inform product strategy, decision making, and continuous improvement in pharma product management.
โข Ethical Considerations: Navigating ethical challenges and maintaining integrity in pharma product management, ensuring alignment with industry standards and legal requirements.
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