Advanced Certificate in Sales Coaching and Mentoring

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The Advanced Certificate in Sales Coaching and Mentoring is a comprehensive course designed to equip learners with essential skills for career advancement in sales leadership roles. This certificate program focuses on the importance of coaching and mentoring in developing high-performance sales teams, leading to increased sales productivity and revenue growth.

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In today's competitive business environment, the demand for skilled sales coaches and mentors is at an all-time high. This course provides learners with the necessary tools and techniques to effectively coach and mentor sales professionals, fostering a culture of continuous learning and improvement. By completing this program, learners will gain a deep understanding of the sales coaching and mentoring process, including how to assess sales performance, provide constructive feedback, and develop action plans for improvement. They will also learn how to create a coaching culture that supports sales team development and drives sales success. Overall, this Advanced Certificate in Sales Coaching and Mentoring is an excellent opportunity for sales professionals to enhance their coaching and mentoring skills, increase their value to their organizations, and advance their careers in sales leadership roles.

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Here are the essential units for an Advanced Certificate in Sales Coaching and Mentoring:

• Sales Coaching Fundamentals: This unit will cover the basics of sales coaching, including the differences between coaching and managing, the benefits of sales coaching, and how to create a coaching plan.

• Situational Sales Coaching: This unit will teach learners how to adapt their coaching style to different situations, including how to handle underperforming sales reps, how to provide feedback, and how to motivate and engage top performers.

• Coaching for Sales Skills Development: This unit will focus on how to identify sales skills gaps and develop a plan to address them, as well as how to coach sales reps on product knowledge, communication skills, and objection handling.

• Mentoring for Sales Leadership: This unit will cover the differences between coaching and mentoring, and how to use mentoring to develop future sales leaders. Learners will also learn how to create a mentoring program and how to measure its effectiveness.

• Sales Coaching Tools and Technologies: This unit will explore various sales coaching tools and technologies, including sales coaching software, CRM systems, and analytics platforms, and how to use them to improve sales coaching effectiveness.

• Sales Coaching Metrics and Evaluation: This unit will cover how to measure the effectiveness of sales coaching programs, including how to set coaching goals, how to track progress, and how to evaluate coaching outcomes.

• Creating a Sales Coaching Culture: This unit will focus on how to create a culture of sales coaching within an organization, including how to overcome common obstacles, how to get buy-in from sales reps and managers, and how to sustain the coaching momentum over time.

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ADVANCED CERTIFICATE IN SALES COACHING AND MENTORING
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ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
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05 May 2025
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