Executive Development Programme Storytelling for Leadership

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The Executive Development Programme in Storytelling for Leadership is a certificate course designed to enhance leadership skills by harnessing the power of storytelling. In an age of information overload, storytelling helps learners communicate ideas effectively and engage their audience, making it a critical skill for career advancement.

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This programme is in high demand across industries, as leaders recognize the need to inspire and influence stakeholders through compelling narratives. By developing storytelling skills, learners can foster emotional connections, promote change, and create a shared vision within their organizations. The course equips learners with essential skills, such as identifying relevant stories, structuring narratives, and delivering messages with impact. Through hands-on practice, real-world examples, and feedback from instructors, participants will gain the confidence and ability to craft and share powerful stories that drive results and advance their careers.

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โ€ข Understanding the Power of Storytelling in Leadership: This unit will cover the importance of storytelling in leadership and how it can help executives to inspire, motivate, and engage their teams.
โ€ข Crafting a Compelling Narrative: In this unit, participants will learn how to create a powerful and engaging story that resonates with their audience, including the key elements of a successful narrative.
โ€ข The Role of Emotional Intelligence in Storytelling: This unit will explore the connection between emotional intelligence and storytelling, and how leaders can use this connection to build stronger relationships with their teams.
โ€ข Storytelling Techniques for Effective Communication: In this unit, participants will learn various storytelling techniques, such as metaphors, anecdotes, and visual imagery, to improve their communication skills and influence their audience.
โ€ข Authenticity and Vulnerability in Leadership Storytelling: This unit will cover the importance of authenticity and vulnerability in leadership storytelling, and how leaders can use these qualities to build trust and credibility with their teams.
โ€ข Overcoming Storytelling Challenges: In this unit, participants will learn how to overcome common storytelling challenges, such as stage fright, time constraints, and cultural differences.
โ€ข Leveraging Storytelling for Change Management: This unit will explore how leaders can use storytelling to facilitate change management, build buy-in, and overcome resistance to change.
โ€ข Using Storytelling to Build a Strong Company Culture: In this unit, participants will learn how to use storytelling to foster a positive company culture, promote values and mission, and align their teams towards common goals.
โ€ข Measuring the Impact of Storytelling in Leadership: The final unit will cover how to measure the impact of storytelling in leadership, including key performance indicators and success metrics.

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EXECUTIVE DEVELOPMENT PROGRAMME STORYTELLING FOR LEADERSHIP
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London School of International Business (LSIB)
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05 May 2025
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