Professional Certificate in Google Analytics: Measurement & Analysis

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The Professional Certificate in Google Analytics: Measurement & Analysis is a valuable course that provides learners with essential skills in data analysis using Google's powerful analytics tools. With the increasing demand for data-driven decision-making in various industries, this course is crucial in preparing learners for careers that require proficiency in data analysis.

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The course equips learners with skills in measuring website traffic, analyzing user behavior, and creating data-driven reports to optimize marketing campaigns and improve business performance. By earning this certification, learners demonstrate their expertise in Google Analytics, which is a highly sought-after skill by employers. This course not only provides learners with the technical skills needed to succeed in data analysis but also teaches them how to apply these skills to real-world business scenarios, making them highly valuable to potential employers.

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โ€ข Unit 1: Introduction to Google Analytics
โ€ข Unit 2: Setting up Google Analytics
โ€ข Unit 3: Understanding Basic Reports
โ€ข Unit 4: Tracking User Behavior
โ€ข Unit 5: Analyzing Traffic Sources
โ€ข Unit 6: Conversion Tracking and Goals
โ€ข Unit 7: Advanced Segmentation Techniques
โ€ข Unit 8: Google Analytics and SEO
โ€ข Unit 9: Google Analytics and PPC
โ€ข Unit 10: Data Visualization and Dashboard Creation

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The **Professional Certificate in Google Analytics: Measurement & Analysis** is an excellent way to dive into the world of data analysis and measurement. This certificate program is designed for those interested in understanding user behavior, improving marketing campaigns, and optimizing websites using Google Analytics. Here are some roles that are in-demand and related to this certification: 1. **Marketing Analyst**: As a marketing analyst, you can leverage Google Analytics to study user behavior, create data-driven marketing strategies, and measure campaign performance. The average salary range in the UK is ยฃ28,000 to ยฃ45,000 per year. 2. **Data Analyst**: Data analysts gather and interpret data, and in the context of this certificate, you'll know how to analyze website and marketing data to inform business decisions. The average salary in the UK is ยฃ26,000 to ยฃ40,000 per year. 3. **Digital Analytics Specialist**: With a focus on digital platforms, these professionals use analytics tools, like Google Analytics, to monitor and improve online presence, marketing, and user engagement. The average salary range in the UK is ยฃ28,000 to ยฃ45,000 per year. 4. **Web Analytics Analyst**: As a web analytics analyst, you'll focus on understanding user behavior on websites, identifying trends, and making data-driven recommendations to enhance user experience and conversion rates. The average salary range in the UK is ยฃ25,000 to ยฃ40,000 per year. With a **Professional Certificate in Google Analytics: Measurement & Analysis**, you can tap into the growing demand for these roles and enhance your career in data analysis.

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PROFESSIONAL CERTIFICATE IN GOOGLE ANALYTICS: MEASUREMENT & ANALYSIS
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ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
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05 May 2025
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