Masterclass Certificate in Google Analytics: Predictive Analytics

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The Masterclass Certificate in Google Analytics: Predictive Analytics is a comprehensive course that empowers learners with the skills to leverage data-driven insights for strategic decision-making. This certification focuses on predictive analytics, a rapidly growing field that uses data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data.

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In today's data-driven world, the demand for professionals with predictive analytics skills is skyrocketing. According to the Bureau of Labor Statistics, employment in data science is projected to grow 31% from 2020 to 2030, much faster than the average for all occupations. By earning this certificate, learners will gain a competitive edge in the job market and enhance their career advancement opportunities. Through this course, learners will master the art of using Google Analytics to collect, analyze, and interpret data, enabling them to make informed predictions about future trends and behaviors. They will learn how to use predictive analytics to optimize marketing campaigns, improve customer engagement, and increase revenue. By the end of the course, learners will have a deep understanding of predictive analytics and be able to apply these skills in real-world scenarios.

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โ€ข Introduction to Predictive Analytics & Google Analytics
โ€ข Setting Up Google Analytics for Predictive Analysis
โ€ข Understanding Key Metrics for Predictive Analytics
โ€ข Data Modeling & Audience Segmentation
โ€ข Predictive Analytics: Machine Learning & AI in Google Analytics
โ€ข Forecasting & Trend Analysis with Google Analytics
โ€ข Cohort Analysis & Customer Lifetime Value Prediction
โ€ข Anomaly Detection & Recommendations in Google Analytics
โ€ข Real-time Data Analysis & Predictive Insights
โ€ข Case Studies & Hands-on Projects in Predictive Analytics with Google Analytics

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This section features a 3D pie chart powered by Google Charts, illustrating prominent roles in the predictive analytics field within the UK job market. The data highlights the percentage distribution of popular positions, emphasizing data scientist roles at 30%, followed by data analysts at 25%. Business intelligence developers and data engineers each represent 20% and 15% of the market, respectively, while statisticians account for 10%. This visual representation offers valuable insights into industry trends and skill demand, allowing professionals and prospective learners to make informed decisions about career paths using the Masterclass Certificate in Google Analytics: Predictive Analytics.

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MASTERCLASS CERTIFICATE IN GOOGLE ANALYTICS: PREDICTIVE ANALYTICS
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London School of International Business (LSIB)
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05 May 2025
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