Certificate in Market Research for Minimum Viable Products
-- ViewingNowThe Certificate in Market Research for Minimum Viable Products is a comprehensive course designed to equip learners with essential skills in market research for minimum viable products (MVPs). This course is critical for professionals involved in product development, marketing, and market research, as it provides insights into user-centered design and evidence-based product development.
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โข Introduction to Market Research: Understanding the basics of market research, its importance, and the role it plays in Minimum Viable Products (MVPs)
โข Defining Minimum Viable Products (MVPs): Identifying the key components, benefits, and process of creating MVPs
โข Market Research Methods: Exploring qualitative and quantitative research techniques, surveys, interviews, and focus groups
โข Customer Segmentation and Profiling: Identifying target customers, creating customer personas, and segmenting markets
โข Competitive Analysis: Examining competitors, their strengths, weaknesses, and opportunities for differentiation
โข Conjoint Analysis: Measuring customer preferences, willingness to pay, and trade-offs in product features
โข Market Trends and Analysis: Analyzing market trends, growth potential, and market sizing for MVPs
โข Market Research Ethics: Understanding ethical considerations, data privacy, and informed consent in market research for MVPs.
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