Global Certificate in Facebook Ads: Platform Evolution

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The Global Certificate in Facebook Ads: Platform Evolution is a comprehensive course designed to empower learners with the latest Facebook Ads platform features and best practices. This certification is crucial in today's digital marketing landscape, where Facebook remains a dominant force, boasting over 2.

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8 billion monthly active users. By enrolling in this course, learners gain essential skills in creating, managing, and optimizing Facebook ad campaigns that drive results. They explore advanced topics, such as Facebook Pixel setup, custom audiences, lookalike audiences, and dynamic ads. Furthermore, learners discover how to leverage Facebook's machine learning algorithms to enhance ad targeting and improve ROAS. Upon completion, learners will be equipped with the skills to design impactful Facebook ad strategies, making them valuable assets in various industries. This certification validates their expertise and bolsters their resume, opening doors to career advancement opportunities in digital marketing, social media management, and e-commerce.

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โ€ข Unit 1: Introduction to Facebook Ads: Platform Evolution
โ€ข Unit 2: Facebook Advertising Objectives & Ad Placements
โ€ข Unit 3: Facebook Audience Targeting: Demographics, Interests, Behaviors, Custom Audiences & Lookalike Audiences
โ€ข Unit 4: Facebook Ad Formats: Image, Video, Carousel, Slideshow, Collection & Instant Experience
โ€ข Unit 5: Facebook Ad Campaign Structure & Ad Set Optimization
โ€ข Unit 6: Facebook Pixel Setup & Event Tracking
โ€ข Unit 7: Facebook Ad Measurement & Reporting
โ€ข Unit 8: Facebook Dynamic Ads & Remarketing
โ€ข Unit 9: Advanced Facebook Ad Strategies & Best Practices
โ€ข Unit 10: Future of Facebook Ads: Emerging Trends & Innovations

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GLOBAL CERTIFICATE IN FACEBOOK ADS: PLATFORM EVOLUTION
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London School of International Business (LSIB)
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05 May 2025
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