Advanced Certificate in Google Analytics for Digital Businesses
-- ViewingNowThe Advanced Certificate in Google Analytics for Digital Businesses is a comprehensive course designed to equip learners with the essential skills needed to excel in the digital analytics field. This certification program focuses on the importance of data-driven decision making in today's digital businesses, and covers advanced topics in Google Analytics, such as setting up and managing complex tracking systems, analyzing and interpreting data to gain actionable insights, and leveraging these insights to optimize digital marketing strategies.
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โข Unit 1: Introduction to Google Analytics
โข Unit 2: Setting up Google Analytics for Digital Businesses
โข Unit 3: Understanding Key Google Analytics Metrics
โข Unit 4: Tracking User Behavior with Google Analytics
โข Unit 5: Configuring Goals and Funnels in Google Analytics
โข Unit 6: Analyzing Traffic Sources and Referrals
โข Unit 7: Using Google Analytics for A/B Testing
โข Unit 8: Advanced Segmentation Techniques in Google Analytics
โข Unit 9: Integrating Google Analytics with Google Ads
โข Unit 10: Reporting and Visualizing Data with Google Analytics
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