Professional Certificate in Brand Relations and Public Affairs
-- ViewingNowThe Professional Certificate in Brand Relations and Public Affairs is a comprehensive course designed to equip learners with essential skills for career advancement in public relations and corporate communications. This program emphasizes the importance of building and maintaining strong relationships between organizations and their key stakeholders, including customers, employees, investors, and the government.
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Unit 1: Introduction to Brand Relations and Public Affairs
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Unit 2: Building a Successful Brand Strategy
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Unit 3: Stakeholder Management in Public Affairs
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Unit 4: Crisis Communications and Issue Management
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Unit 5: Government Relations and Advocacy
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Unit 6: Media Relations and Press Management
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Unit 7: Digital Brand Management and Social Media
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Unit 8: Corporate Social Responsibility and Sustainability
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Unit 9: Measuring Brand Relations and Public Affairs Success
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Unit 10: Ethics in Brand Relations and Public Affairs
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