Advanced Certificate in Ethical Marketing Practices
-- ViewingNowThe Advanced Certificate in Ethical Marketing Practices is a comprehensive course designed to empower marketing professionals with the knowledge and skills to excel in ethical marketing. This course emphasizes the importance of ethical decision-making, responsible data usage, and transparency in today's data-driven marketing landscape.
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โข Understanding Ethical Marketing Principles — This unit will cover the fundamental principles of ethical marketing practices, including honesty, transparency, and fairness. โข Ethical Marketing Research & Analysis — This unit will focus on the importance of conducting ethical marketing research and analysis, including data privacy and consent. โข Responsible Advertising Practices — This unit will cover best practices for responsible advertising, including truthful and non-deceptive advertising claims. โข Ethical Social Media Marketing — This unit will explore the unique ethical challenges of social media marketing, including influencer marketing and user-generated content. โข Ethical Email and Mobile Marketing — This unit will cover ethical considerations for email and mobile marketing, including opt-in and opt-out practices. โข Ethical Pricing Strategies — This unit will focus on ethical pricing strategies, including fair pricing and avoiding deceptive pricing practices. โข Ethical Distribution and Supply Chain Management — This unit will cover ethical considerations for distribution and supply chain management, including labor practices and environmental sustainability. โข Ethical Marketing Metrics and Analytics — This unit will explore ethical considerations for marketing metrics and analytics, including data privacy and security. โข Ethical Marketing in a Global Context — This unit will cover ethical considerations for marketing in a global context, including cultural sensitivity and international regulations.
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