Certificate in Digital Product Marketing Strategy
-- ViewingNowThe Certificate in Digital Product Marketing Strategy course is a comprehensive program designed to empower learners with the essential skills required in today's digital marketing landscape. This course emphasizes the importance of data-driven strategies, customer-centric approaches, and innovative techniques to drive product growth and success.
5,755+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
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โข Digital Marketing Fundamentals: Understanding the basics of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.
โข Digital Product Marketing Strategy: Learning how to create a comprehensive digital product marketing strategy, including setting objectives, identifying target audiences, conducting market research, and choosing the right marketing channels.
โข Customer Acquisition and Retention: Exploring techniques for acquiring and retaining customers through digital product marketing, including lead generation, conversion rate optimization, customer relationship management, and loyalty programs.
โข Data Analysis and Reporting: Understanding how to analyze and report on the effectiveness of digital product marketing campaigns, including using tools such as Google Analytics, social media analytics, and marketing automation software.
โข Content Creation and Optimization: Learning how to create and optimize content for digital product marketing, including blog posts, videos, infographics, and social media updates.
โข Search Engine Marketing: Understanding how to optimize websites and content for search engines, including keyword research, on-page optimization, link building, and technical SEO.
โข Social Media Marketing: Learning how to use social media platforms for digital product marketing, including creating social media strategies, developing content calendars, and measuring social media ROI.
โข Email Marketing: Exploring best practices for email marketing, including list building, segmentation, automation, and optimization.
โข Paid Advertising: Understanding how to create and optimize paid advertising campaigns, including Google Ads, social media ads, and display ads.
โข Ethics and Compliance: Learning about the ethical considerations and legal requirements of digital product marketing, including data privacy, disclosure, and transparency.
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