Executive Development Programme in Behavioral Economics Overview

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The Executive Development Programme in Behavioral Economics is a certificate course designed to provide learners with a comprehensive understanding of the field that combines insights from psychology, judgment, decision making, and economics. This programme is essential for professionals working in marketing, finance, human resources, and public policy, where understanding consumer and organizational behavior is critical.

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The course covers key concepts, such as heuristics and biases, prospect theory, and nudging, which are crucial in making informed decisions in the workplace. Learners will develop the ability to apply these concepts to real-world scenarios and gain a competitive edge in their careers. With the growing demand for professionals who can apply behavioral economics principles to solve complex problems, this course equips learners with essential skills for career advancement. By the end of the programme, learners will have a solid foundation in behavioral economics and be able to apply its principles to drive innovation, improve decision making, and enhance organizational performance.

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โ€ข Introduction to Behavioral Economics
โ€ข The Human Mind: Cognitive Biases and Heuristics
โ€ข Decision Making and Behavioral Economics
โ€ข Behavioral Economics in the Workplace
โ€ข Bounded Rationality and Behavioral Economics
โ€ข Behavioral Experiments and Research Methods
โ€ข Behavioral Economics in Marketing and Consumer Behavior
โ€ข Behavioral Economics in Public Policy
โ€ข Ethics in Behavioral Economics
โ€ข Future Trends and Applications in Behavioral Economics

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EXECUTIVE DEVELOPMENT PROGRAMME IN BEHAVIORAL ECONOMICS OVERVIEW
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London School of International Business (LSIB)
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05 May 2025
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