Executive Development Programme in Brand Storytelling for Classic Cars

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The Executive Development Programme in Brand Storytelling for Classic Cars is a certificate course designed to meet the growing demand for compelling brand narratives in the automotive industry. This programme emphasizes the importance of storytelling in connecting classic car enthusiasts with the rich history and values associated with these iconic vehicles.

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By enrolling in this course, learners will develop a deep understanding of the principles of brand storytelling and how to apply them to classic cars. They will gain essential skills in creating engaging narratives, preserving brand heritage, and leveraging storytelling for marketing, public relations, and social media strategies. In an industry where authenticity and emotion drive consumer decisions, this programme equips learners with the tools they need to stand out and advance their careers. The Executive Development Programme in Brand Storytelling for Classic Cars is an investment in the future of the classic car industry, offering learners a unique opportunity to become thought leaders and innovators in this exciting field.

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โ€ข Unit 1: Introduction to Brand Storytelling for Classic Cars

โ€ข Unit 2: Understanding the Classic Car Market

โ€ข Unit 3: The History and Heritage of Classic Cars

โ€ข Unit 4: Identifying and Crafting Unique Brand Stories

โ€ข Unit 5: Telling Authentic and Compelling Brand Stories

โ€ข Unit 6: Leveraging Social Media for Brand Storytelling

โ€ข Unit 7: Incorporating Visual Elements in Brand Storytelling

โ€ข Unit 8: Measuring the Effectiveness of Brand Storytelling

โ€ข Unit 9: Building Brand Loyalty through Storytelling

โ€ข Unit 10: Future Trends and Innovations in Classic Car Brand Storytelling

่Œไธš้“่ทฏ

In the UK classic car industry, various roles contribute to successful brand storytelling. Here are the roles and their respective percentage representation in the Executive Development Programme: 1. **Brand Storytelling Specialist (25%)**: Professionals in this role create compelling narratives that highlight the unique features and heritage of classic cars. 2. **Marketing Manager (20%)**: These individuals plan and execute marketing strategies to promote classic cars and reach potential customers. 3. **Classic Car Historian (15%)**: With a deep understanding of classic cars' history and evolution, historians contribute to authentic storytelling. 4. **Content Developer (18%)**: Content developers create engaging content, such as articles, videos, and social media posts, to share the brand story. 5. **Digital Strategist (12%)**: Digital strategists ensure the brand's online presence is coherent and effective in conveying the story. 6. **Social Media Expert (10%)**: Social media experts manage the brand's social media platforms, engaging with the audience and sharing the brand story.

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EXECUTIVE DEVELOPMENT PROGRAMME IN BRAND STORYTELLING FOR CLASSIC CARS
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London School of International Business (LSIB)
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05 May 2025
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