Executive Development Programme in Future of Data Marketing
-- ViewingNowThe Executive Development Programme in Future of Data Marketing is a certificate course designed to provide learners with essential skills for career advancement in the data marketing industry. This program emphasizes the importance of data-driven decision-making in marketing and explores the future trends and technologies shaping the field.
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โข Data Foundations for Marketing: Understanding data terminologies, data types, data quality, data governance, and data management practices.
โข Data Analysis and Visualization: Learning data analysis techniques, data visualization tools, and data storytelling to communicate insights effectively.
โข Machine Learning and AI in Marketing: Exploring the role of machine learning, artificial intelligence, and predictive analytics in marketing, including customer segmentation, recommendation engines, and churn prediction.
โข Data Privacy and Ethics: Understanding data privacy regulations, ethical considerations, and responsible data usage practices in marketing.
โข Marketing Attribution and Measurement: Learning attribution models, key performance indicators (KPIs), and measurement strategies to evaluate marketing effectiveness.
โข Data-Driven Customer Journey Mapping: Analyzing customer journey data, mapping customer touchpoints, and optimizing customer experiences.
โข Data-Driven Personalization and Targeting: Utilizing data to personalize customer experiences, target audiences, and create relevant marketing messages.
โข Martech Stack Management: Selecting, implementing, and managing marketing technology (martech) tools and platforms to optimize data-driven marketing strategies.
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