Executive Development Programme in Building a Resilient Hotel Brand
-- ViewingNowThe Executive Development Programme in Building a Resilient Hotel Brand is a certificate course designed to empower hospitality professionals with the skills to navigate the dynamic hotel industry. This program focuses on enhancing brand resilience, a critical aspect in the post-pandemic world.
3,175+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
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Brand Strategy and Positioning: Developing a unique and compelling brand strategy that sets your hotel apart from competitors. Understanding your target market, value proposition, and positioning in the industry.
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Crisis Management: Building a resilient brand requires effective crisis management. Learn how to prepare for, respond to, and recover from crises to minimize negative impacts on your hotel's reputation.
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Customer Experience Design: Creating memorable experiences that foster customer loyalty and positive word-of-mouth. Understand the key drivers of customer satisfaction and design a consistent experience across all touchpoints.
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Innovation and Creativity: Staying relevant and competitive requires continuous innovation and creativity. Explore methods to foster a culture of innovation and ideation, and learn how to implement new ideas that drive growth and differentiation.
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Marketing and Promotion: Developing a comprehensive marketing strategy that includes traditional and digital channels. Understand the latest trends and best practices in hospitality marketing, and learn how to measure and optimize your marketing efforts.
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Reputation Management: Protecting and enhancing your hotel's reputation is critical to building a resilient brand. Learn how to monitor and respond to online reviews and feedback, and leverage social media to build a strong online presence.
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Sustainability and Social Responsibility: Adopting sustainable practices and demonstrating social responsibility can enhance your hotel's brand image and appeal to eco-conscious travelers. Understand the latest trends and best practices in sustainable hospitality.
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Talent Management: Attracting, retaining, and developing top talent is crucial to building a resilient hotel brand. Learn how to create a positive workplace culture, provide opportunities for growth and development, and foster a sense of loyalty and engagement among your employees.
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