Executive Development Programme in Esports Event Brand Management

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The Executive Development Programme in Esports Event Brand Management certificate course is a comprehensive program designed to meet the growing industry demand for experts in esports event branding. This course emphasizes the importance of strategic branding in esports events, providing learners with essential skills for career advancement in this dynamic field.

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With the esports industry experiencing rapid growth and generating billions in revenue, there has never been a better time to specialize in esports event brand management. This course equips learners with the skills to create and manage powerful esports event brands, from developing brand strategies to executing marketing campaigns that engage fans and drive revenue. Through a combination of theory and practical application, this course covers key topics such as brand development, marketing, sponsorship, social media, and event management. Learners will gain hands-on experience in managing esports events and building strong, recognizable brands that resonate with audiences. By the end of the course, learners will have a solid understanding of the esports industry and the essential skills needed to succeed in this exciting field.

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โ€ข
Esports Industry Overview
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Brand Development and Management
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Esports Event Production
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Sponsorship and Partnership Activation in Esports
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Digital Marketing and Social Media Strategy in Esports
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Esports Data Analysis and Insights
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Stakeholder Management and Communication
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Legal and Ethical Considerations in Esports
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Case Studies in Esports Event Brand Management

่Œไธš้“่ทฏ

In the Esports industry, various roles contribute to the success of events and brand management. Our Executive Development Programme emphasizes these key positions, showcased in a 3D pie chart. The chart illustrates the distribution of roles in Esports event brand management, focusing on three primary positions: Esports Event Brand Manager, Traditional Brand Manager, and Esports Marketing Specialist. Each role represents the unique blend of skills and expertise required to thrive in the Esports landscape. - Esports Event Brand Manager: This role sits at the core of our focus, accounting for 50% of the chart. These professionals create and maintain the brand identity for Esports events, ensuring alignment with the organization's objectives and resonance with the target audience. - Traditional Brand Manager: Representing 30% of the chart, traditional brand managers bring their expertise in branding strategies from other industries to Esports. They collaborate closely with Esports Event Brand Managers to optimize brand development and engagement. - Esports Marketing Specialist: Accounting for the remaining 20%, Esports Marketing Specialists are responsible for developing and executing marketing campaigns around the Esports brand. Their insights and efforts help amplify the brand's reach and impact. By understanding the market trends and skill demand in these roles, our Executive Development Programme offers tailored training and development opportunities, preparing the next generation of Esports Event Brand Managers for success.

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EXECUTIVE DEVELOPMENT PROGRAMME IN ESPORTS EVENT BRAND MANAGEMENT
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London School of International Business (LSIB)
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05 May 2025
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