Advanced Certificate in PR Crisis Communication in a Hybrid World

• Advanced PR Crisis Management: Understanding the critical role of public relations in crisis management, including developing and implementing crisis communication strategies, monitoring and assessing crisis impact, and ensuring business continuity.
• Social Media & Crisis Communication: Exploring the intersection of social media and crisis communication, including the opportunities and challenges presented by social media platforms during a crisis, best practices for social media crisis management, and measuring the effectiveness of social media crisis communication efforts.
• Stakeholder Engagement & Crisis Communication: Examining the role of stakeholder engagement in crisis communication, including identifying key stakeholders, developing effective messaging for different stakeholder groups, and building and maintaining stakeholder relationships during a crisis.
• Ethics & Crisis Communication: Delving into the ethical considerations of crisis communication, including the role of transparency, honesty, and accountability in crisis communication, managing conflicting interests, and protecting the reputation of the organization while managing a crisis.
• Cross-Cultural Communication & Crisis Management: Exploring the impact of cultural differences on crisis communication, including developing culturally sensitive messaging, understanding cultural norms and expectations, and managing crises that cross national borders.
• Crisis Simulation & Training: Providing hands-on training and simulation exercises to help students develop and practice crisis communication skills, including message development, media relations, social media management, and stakeholder engagement.
• Crisis Communication Plan Development: Guiding students through the process of developing a comprehensive crisis communication plan, including identifying potential crises, developing messaging and communication strategies, establishing communication protocols, and testing and refining the plan.
• Measuring Crisis Communication Effectiveness: Exploring the various methods for measuring the effectiveness of crisis communication efforts, including monitoring media coverage, social media engagement, and stakeholder feedback.
• Reputation Management & Crisis Communication: Examining the role of crisis communication in reputation management, including protecting the organization's reputation during a crisis, rebuilding reputation after a crisis, and developing long-term reputation management strategies.