Certificate in Google Ads for Remote Freelancers

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The Certificate in Google Ads for Remote Freelancers is a comprehensive course designed to equip learners with the essential skills needed to thrive as a Google Ads professional. This course is vital for freelancers looking to expand their service offerings and increase their earning potential.

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In today's digital age, the demand for Google Ads specialists is at an all-time high, as businesses increasingly rely on online advertising to reach their target audience. By completing this course, learners will gain the knowledge and skills necessary to create and manage successful Google Ads campaigns for clients around the world. The course covers a wide range of topics, including Google Ads fundamentals, keyword research, ad creation, campaign optimization, and reporting. With hands-on exercises and real-world examples, learners will gain practical experience in managing Google Ads campaigns from start to finish. Upon completion of the course, learners will receive a certificate that they can use to showcase their skills and expertise to potential clients. This certificate will help learners stand out in a crowded market and give them the confidence they need to succeed as a Google Ads freelancer.

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โ€ข Google Ads Basics: Understanding the Google Ads platform, its benefits, and how it can help remote freelancers grow their business.
โ€ข Setting Up a Google Ads Account: Creating and configuring a Google Ads account, including billing information, time zone, and currency settings.
โ€ข Keyword Research: Identifying relevant keywords and phrases for remote freelancers, using tools such as Google Keyword Planner and Google Trends.
โ€ข Creating a Google Ads Campaign: Setting up and managing a Google Ads campaign, including ad groups, ad copy, and targeting options.
โ€ข Google Ads Bid Strategies: Understanding and implementing various bid strategies, such as manual CPC, automated bidding, and target ROAS.
โ€ข Google Ads Optimization: Improving the performance of Google Ads campaigns, including ad testing, keyword expansion, and negative keyword management.
โ€ข Google Ads Reporting: Analyzing and interpreting Google Ads data, using reports such as the campaign dashboard, auction insights, and search term reports.
โ€ข Google Ads Budgeting and Forecasting: Managing and optimizing Google Ads budgets, including cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS) forecasting.
โ€ข Google Ads Compliance: Following Google Ads policies and guidelines, including prohibited content, prohibited practices, and editorial requirements.

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Remote freelancing in Google Ads has seen a significant surge in demand. The profession is versatile and enables professionals to collaborate with agencies and businesses across the UK. Here are the primary roles within this niche and their relative popularity. 1. **Freelance Google Ads Specialist:** These professionals manage various client accounts, optimizing ad campaigns, and allocating budgets. Freelance Google Ads Specialists account for 45% of the remote roles in this field. 2. **In-house Google Ads Specialist:** Working within an organization, these professionals focus on improving the company's ad campaigns and ensuring a high return on investment (ROI). They take up 30% of the Google Ads remote job market. 3. **Google Ads Consultant:** These experts provide specialized advice to businesses and agencies, helping them maximize their advertising potential. Google Ads Consultants represent 20% of the remote roles. 4. **Google Ads Agency:** A small portion of the remote roles consist of professionals working for agencies dedicated to managing ad campaigns for multiple clients. This role accounts for 5% of the Google Ads remote job market. The Google Charts 3D Pie Chart illustrates the breakdown of remote freelance job roles related to Google Ads in the UK. With the increasing significance of Google Ads in digital marketing, the demand for these roles is expected to grow in the future. By visually representing the data, it's easier to understand and compare these roles, assisting professionals in selecting a suitable career path.

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CERTIFICATE IN GOOGLE ADS FOR REMOTE FREELANCERS
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ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
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05 May 2025
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