Global Certificate in Reputation & Brand Management
-- ViewingNowThe Global Certificate in Reputation & Brand Management is a comprehensive course that equips learners with essential skills to manage and enhance an organization's reputation and brand. This course is critical for professionals seeking to advance their careers in public relations, marketing, communications, and brand management.
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Unit 1: Introduction to Reputation & Brand Management
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Unit 2: Building a Strong Brand Foundation
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Unit 3: Reputation Management Strategy and Implementation
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Unit 4: Digital Reputation Management & Online Presence Optimization
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Unit 5: Stakeholder Communication and Engagement
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Unit 6: Brand Identity, Positioning, and Differentiation
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Unit 7: Monitoring and Measuring Brand Health & Reputation Metrics
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Unit 8: Brand Crisis Management and Recovery
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Unit 9: Ethics and Corporate Social Responsibility in Branding
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Unit 10: Future Trends and Innovations in Reputation & Brand Management
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