Certificate in Game Monetization Metrics and Analysis
-- ViewingNowThe Certificate in Game Monetization Metrics and Analysis is a comprehensive course that equips learners with essential skills for career advancement in the gaming industry. This course focuses on game monetization metrics and analysis, an increasingly important aspect of game development and operation.
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โข Introduction to Game Monetization Metrics: Understanding the key metrics used in game monetization, including Average Revenue Per User (ARPU), Lifetime Value (LTV), and Retention Rate.
โข Data Analysis for Game Monetization: Techniques for analyzing game monetization data, including cohort analysis, funnel analysis, and segmentation.
โข Monetization Strategies in Mobile Games: Exploring different monetization strategies for mobile games, such as in-app purchases, ads, and subscriptions.
โข Game Monetization in Free-to-Play Games: Examining the monetization strategies used in free-to-play games, including the use of virtual currencies and loot boxes.
โข Monetization Metrics for In-Game Ads: Understanding the key metrics used to measure the effectiveness of in-game ads, such as eCPM, fill rate, and click-through rate.
โข Player Lifetime Value (LTV) Modeling: Building predictive models to estimate the LTV of players and optimize monetization strategies.
โข Monetization Analytics Tools: Introduction to tools and platforms used for game monetization analytics, such as GameAnalytics, Firebase, and Unity Analytics.
โข Monetization Metrics for Virtual Reality Games: Examining the unique monetization challenges and opportunities in virtual reality games.
โข Ethics in Game Monetization: Discussing the ethical considerations in game monetization, including the use of manipulative monetization techniques and the impact on player experience.
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