Certificate in A/B Testing for Agencies
-- ViewingNowThe Certificate in A/B Testing for Agencies is a comprehensive course designed to equip learners with the essential skills required to excel in A/B testing for agencies. This course highlights the importance of data-driven decision making and the role of A/B testing in optimizing conversion rates and revenue.
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GBP £ 140
GBP £ 202
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โข Introduction to A/B Testing: Understanding the basics, benefits, and challenges of A/B testing. โข Hypothesis Development: Creating hypotheses for A/B tests based on data-driven insights. โข Test Statistical Analysis: Utilizing statistical methods to evaluate test results and significance. โข Experiment Design: Planning and setting up A/B tests, including audience segmentation and sample size calculation. โข Testing Tools and Platforms: Familiarization with popular A/B testing tools for agencies. โข Multi-Armed Bandit Testing: Exploring alternative testing strategies like multi-armed bandit testing. โข Data Visualization: Presenting A/B testing results using effective data visualization techniques. โข Iterative Testing & Optimization: Implementing a continuous testing and optimization process. โข Ethics & Legal Considerations: Understanding legal and ethical implications of A/B testing.
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