Certificate in Digital ROI for Decision Makers
-- ViewingNowThe Certificate in Digital ROI for Decision Makers is a comprehensive course that empowers learners with the skills to measure and optimize the return on investment (ROI) of digital strategies. In today's data-driven world, understanding digital ROI is essential for making informed decisions and driving business growth.
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โข Digital ROI Fundamentals: Understanding the basics of measuring and optimizing digital return on investment.
โข Key Performance Indicators (KPIs): Identifying and tracking the most important metrics for your business.
โข Web Analytics Tools: Using tools such as Google Analytics to measure website performance.
โข Digital Advertising Metrics: Understanding the metrics that matter in paid digital campaigns.
โข Conversion Rate Optimization (CRO): Improving website performance to drive more conversions.
โข Attribution Modeling: Determining how to assign value to different touchpoints in the customer journey.
โข Data-Driven Decision Making: Using data and analytics to inform business decisions.
โข Data Visualization: Presenting data in a clear and actionable way.
โข Privacy and Compliance: Ensuring data collection and analysis practices are compliant with relevant regulations.
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