Executive Development Programme in Market Research Strategy
-- ViewingNowThe Executive Development Programme in Market Research Strategy is a certificate course designed to provide learners with critical skills in data-driven decision making. In today's fast-paced business environment, the demand for market research professionals has never been higher.
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โข Market Research Fundamentals
โข Defining Market Research Objectives
โข Secondary Research and Data Analysis
โข Primary Research Methods and Techniques
โข Survey Design and Sampling Strategies
โข Qualitative Research: Focus Groups, In-depth Interviews
โข Quantitative Research: Statistical Analysis and Data Interpretation
โข Market Segmentation and Targeting
โข Competitive Analysis and Market Positioning
โข New Product Development and Conjoint Analysis
โข Market Trends and Forecasting
โข Communicating Research Findings and Insights
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