Professional Certificate Market Research Data Analysis
-- ViewingNowThe Professional Certificate in Market Research Data Analysis is a crucial course that bridges the gap between data analysis and market research. This certification course highlights the importance of data-driven decision making in market research, an in-demand skill set across industries.
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โข Unit 1: Introduction to Market Research Data Analysis
โข Unit 2: Research Design and Data Collection Methods
โข Unit 3: Data Cleaning and Preparation
โข Unit 4: Descriptive Statistics and Data Visualization
โข Unit 5: Inferential Statistics and Hypothesis Testing
โข Unit 6: Regression Analysis and Predictive Modeling
โข Unit 7: Segmentation, Targeting, and Positioning Analysis
โข Unit 8: Key Driver Analysis and Importance-Performance Analysis
โข Unit 9: Conjoint Analysis and Discrete Choice Experiments
โข Unit 10: Communicating Research Findings and Recommendations
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