Executive Development Programme in Leading Email Marketing
-- ViewingNowThe Executive Development Programme in Leading Email Marketing is a certificate course designed to empower professionals with the latest email marketing strategies and technologies. In an era where digital communication dominates, this program underscores its importance, enabling learners to create data-driven, personalized, and effective email campaigns.
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โข Email Marketing Fundamentals: Understanding the basics of email marketing, including the importance of permission-based email lists, email design best practices, and the anatomy of a successful email campaign.
โข Data-Driven Email Marketing: Leveraging data to drive email marketing strategies, including segmentation, personalization, and automation. Analyzing campaign performance and optimizing future campaigns based on data insights.
โข Content Strategy for Email Marketing: Developing a content strategy that aligns with business goals, resonates with the target audience, and drives engagement and conversion. Crafting compelling subject lines, body copy, and calls to action.
โข Email Deliverability and Compliance: Ensuring emails reach the inbox and comply with relevant regulations, including CAN-SPAM and GDPR. Managing email reputation, list hygiene, and feedback loops.
โข Email Marketing Technology: Navigating the email marketing technology landscape, including email service providers (ESPs), marketing automation platforms, and integrations with other systems.
โข Email Marketing Campaign Planning: Planning and executing effective email marketing campaigns, including triggered campaigns, drip campaigns, and newsletters. Setting campaign goals, defining success metrics, and measuring results.
โข Lead Nurturing and Sales Enablement: Using email marketing to nurture leads and enable sales teams, including lead scoring, sales enablement content, and sales alignment.
โข Customer Retention and Lifecycle Marketing: Leveraging email marketing to retain customers and drive customer lifetime value. Implementing customer lifecycle marketing strategies, including win-back campaigns, cross-sell and upsell campaigns, and loyalty programs.
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