Certificate in Mobile Game User Research for the Silver Generation

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The Certificate in Mobile Game User Research for the Silver Generation course is a crucial program designed to equip learners with the necessary skills to conduct user research for mobile games tailored to the older generation. This course highlights the importance of understanding the unique needs and preferences of silver gamers, enabling the creation of games that are both enjoyable and accessible for this demographic.

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With the rapid growth of the gaming industry and the increasing number of silver gamers, there is a high demand for professionals who can conduct effective user research for this specific audience. This course will provide learners with essential skills, including user interviewing, usability testing, data analysis, and user-centered design principles, ensuring they are well-prepared to meet industry needs and advance their careers. Upon completion, learners will have a solid understanding of the user research process, the unique challenges and opportunities presented by the silver generation, and how to create mobile games that cater to this growing demographic. This knowledge will enable learners to make valuable contributions to mobile game development teams and become leaders in this exciting and evolving field.

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โ€ข Introduction to Mobile Game User Research: Understanding the basics of user research, its importance, and how it applies to mobile games for the Silver Generation. โ€ข Target Audience Analysis: Identifying the unique characteristics and needs of the Silver Generation as a target audience for mobile games. โ€ข Mobile Game Design for the Silver Generation: Exploring game design principles that cater to the Silver Generation, such as accessible controls, clear visuals, and simple user interfaces. โ€ข Usability Testing with the Silver Generation: Techniques for conducting usability tests, gathering feedback, and iterating game designs to better suit the Silver Generation's preferences. โ€ข Accessibility and Inclusivity in Mobile Games: Ensuring mobile games are accessible to users with various abilities and disabilities, aligning with industry standards and guidelines. โ€ข Understanding Silver Generation's Play Patterns: Identifying common play patterns, motivations, and behaviors of the Silver Generation to inform game design decisions. โ€ข Monetization Strategies for Silver Generation Games: Exploring appropriate monetization strategies that cater to the Silver Generation's preferences and spending habits. โ€ข Marketing and Promotion of Mobile Games for the Silver Generation: Techniques for effectively marketing mobile games to the Silver Generation, taking into account their preferred channels and communication styles. โ€ข Ethics in Mobile Game User Research: Understanding ethical considerations when conducting user research with the Silver Generation, including privacy, consent, and respect for participants.

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The certificate in Mobile Game User Research for the Silver Generation opens up various exciting career paths in the gaming industry. In this section, we will discuss the most relevant roles, their job market trends, and salary ranges in the UK. The Google Charts 3D pie chart below provides insight into the distribution of career opportunities in this field: 1. Game Designer: Game designers create the concept, mechanics, and storylines for games. With a certificate in Mobile Game User Research, you'll understand the needs of the silver generation and create engaging experiences for them. According to Glassdoor, the average salary for game designers in the UK is ยฃ32,000 per year. 2. Game Developer: Game developers bring the designs to life by coding game logic, graphics, and mechanics. A background in user research will help you create games that cater to the silver generation's preferences. The average salary for game developers in the UK is ยฃ35,000 per year. 3. Game Artist: Game artists create visual elements such as characters, backgrounds, and user interfaces. Understanding the unique tastes of the silver generation will enable you to design appealing graphics. Game artists in the UK earn an average salary of ยฃ28,000 per year. 4. Quality Assurance: QA testers ensure that the game runs smoothly and meets design requirements. Knowledge of user research will improve your ability to spot potential issues for the silver generation. QA testers in the UK earn an average salary of ยฃ25,000 per year. 5. Project Manager: Project managers oversee game development and coordinate the team. Your user research skills will help you make informed decisions for the project's direction and timeline. The average salary for project managers in the UK is ยฃ45,000 per year. The Silver Generation is an emerging market for mobile games, and professionals with a certificate in Mobile Game User Research will have a significant competitive advantage. With these career paths in mind, you'll be well-equipped to pursue a fulfilling and rewarding career in the gaming industry.

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CERTIFICATE IN MOBILE GAME USER RESEARCH FOR THE SILVER GENERATION
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ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
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05 May 2025
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