Executive Development Programme in Behavioral Economics and Marketing
-- ViewingNowThe Executive Development Programme in Behavioral Economics and Marketing is a certificate course designed to equip learners with essential skills in understanding customer behavior and decision-making processes. This program is crucial for professionals who want to enhance their marketing and leadership skills and keep up with the latest industry trends.
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โข Introduction to Behavioral Economics: Foundational principles and concepts of behavioral economics, its intersection with marketing, and its impact on consumer decision-making.
โข Heuristics and Biases: Overview of cognitive heuristics and biases, their role in shaping consumer preferences, and implications for marketing strategies.
โข Behavioral Influence Techniques: Application of behavioral economics principles, such as nudging, framing, anchoring, and social proof, in marketing campaigns.
โข Consumer Decision-Making Process: Deep dive into the stages and factors influencing consumer decision-making, emphasizing behavioral economics perspectives.
โข Marketing Ethics and Bounded Rationality: Exploration of ethical considerations in applying behavioral economics, considering the limitations of consumer rationality and transparency in marketing practices.
โข Behavioral Experiments and Data Analysis: Hands-on training in designing and implementing behavioral experiments, collecting data, and analyzing results to inform marketing strategies.
โข Behavioral Economics in Pricing and Promotions: Practical applications of behavioral economics principles in pricing strategies, discounts, and promotions, influencing consumer perceptions and preferences.
โข Behavioral Economics in Product Design and Innovation: Leveraging behavioral economics insights for product design, development, and innovation, aligning with consumer needs and desires.
โข Behavioral Economics in Customer Experience and Relationship Management: Utilizing behavioral economics principles to optimize customer experiences, build brand loyalty, and manage customer relationships.
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