Masterclass Certificate in Behavioral Economics and Psychology

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The Masterclass Certificate in Behavioral Economics and Psychology is a comprehensive course that bridges the gap between economics and psychology. This program illuminates how individuals make suboptimal decisions, exploring the cognitive and social biases that influence our behavior.

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With a strong industry demand for professionals who can apply behavioral economics insights, this course equips learners with essential skills to excel in various fields, including marketing, finance, and public policy. By examining real-world examples and case studies, learners will develop a deep understanding of central concepts, such as heuristics and biases, prospect theory, and nudging. Moreover, the course fosters critical thinking and analytical skills, enabling learners to design and implement effective strategies that cater to human behavior. Investing in this certificate course propels career advancement by providing a competitive edge in the job market. Employers value professionals who can integrate behavioral economics principles to improve decision-making, optimize resources, and enhance user experiences. Overall, this course is a valuable asset for those seeking to understand the complexities of human behavior and translate that knowledge into actionable insights.

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โ€ข Introduction to Behavioral Economics and Psychology
โ€ข Heuristics and Biases in Decision Making
โ€ข The Concept of Bounded Rationality
โ€ข Behavioral Finance: Prospect Theory and Loss Aversion
โ€ข Social Influence and Conformity
โ€ข Nudging and Libertarian Paternalism
โ€ข Behavioral Economics in Public Policy
โ€ข Behavioral Marketing and Consumer Behavior
โ€ข Neuroeconomics and the Brain's Role in Decision Making
โ€ข Experimental Methods in Behavioral Economics and Psychology

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MASTERCLASS CERTIFICATE IN BEHAVIORAL ECONOMICS AND PSYCHOLOGY
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ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
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05 May 2025
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