Executive Development Programme Media Integrity Strategy
-- ViewingNowThe Executive Development Programme in Media Integrity Strategy is a certificate course designed to address the growing need for ethical standards in the media industry. This program emphasizes the importance of media integrity, transparency, and accountability in today's complex and rapidly changing media landscape.
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โข Media Landscape Analysis: Understanding the current media landscape, including traditional and new media, and their respective roles and influences.
โข Media Ethics: Examining the ethical considerations in media, including objectivity, truthfulness, and fairness, and their impact on organizational reputation.
โข Media Relations Strategy: Developing a comprehensive media relations strategy, including identifying key messages, target audiences, and communication channels.
โข Crisis Communications: Planning and managing communications during a crisis, including preparing holding statements, monitoring social media, and addressing misinformation.
โข Digital Media Integration: Leveraging digital media platforms to enhance media relations and reputation management, including social media, email marketing, and content marketing.
โข Media Training: Providing training to spokespersons and executives on how to effectively communicate with the media, including interview techniques, message delivery, and body language.
โข Measurement and Evaluation: Establishing metrics and evaluating the effectiveness of media relations efforts, including media monitoring, sentiment analysis, and return on investment (ROI) analysis.
โข Stakeholder Engagement: Engaging with key stakeholders, including investors, customers, and employees, to ensure consistent messaging and alignment with organizational goals.
โข Reputation Management: Developing and implementing a reputation management strategy, including monitoring online conversations, addressing negative feedback, and building a positive online presence.
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