Professional Certificate in Strategic Promotion Management
-- ViewingNowThe Professional Certificate in Strategic Promotion Management is a comprehensive course designed to empower learners with essential skills for effective promotion management. This program highlights the importance of strategic planning, implementation, and assessment of promotional activities to drive business growth.
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GBP £ 140
GBP £ 202
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โข Strategic Promotion Planning: Understanding the role of promotion in marketing strategy, setting promotion objectives, and developing a promotional plan.
โข Promotion Mix: Exploring the different promotional tools (advertising, public relations, sales promotion, direct marketing, and digital marketing) and how to effectively integrate them into a cohesive promotion strategy.
โข Advertising Management: Learning the principles of effective advertising, from developing a creative brief to managing the media buy.
โข Public Relations and Media Management: Developing PR strategies, building relationships with key stakeholders, and managing media relations.
โข Sales Promotion Techniques: Utilizing sales promotion tactics, such as discounts, coupons, and special offers, to drive short-term sales and build brand awareness.
โข Direct Marketing and Database Management: Understanding the principles of direct marketing, from targeting and segmentation to measuring response rates.
โข Digital Marketing and Social Media Strategies: Leveraging digital channels, including social media, email, and search engine marketing, to reach and engage customers.
โข Promotion Metrics and Analytics: Measuring the effectiveness of promotional efforts and using data to optimize future strategies.
Note: The above units and keywords are suggested and may vary based on the specific needs and goals of the professional certificate program.
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