Executive Development Programme in Aquaculture Marketing and Branding

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The Executive Development Programme in Aquaculture Marketing and Branding is a certificate course designed to empower aquaculture professionals with advanced marketing and branding strategies. This programme emphasizes the importance of marketing in the rapidly growing aquaculture industry, addressing key challenges and opportunities in promoting aquaculture products.

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In this age of increasing consumer awareness and sustainability concerns, understanding and implementing effective marketing and branding techniques is essential for career advancement in aquaculture. The course equips learners with essential skills in market research, product differentiation, brand management, and digital marketing, enabling them to create and execute successful marketing campaigns for aquaculture businesses. As the demand for sustainable and responsibly sourced seafood continues to rise, this course offers a timely and industry-relevant learning opportunity for professionals seeking to make a meaningful impact in the aquaculture sector. By completing this programme, learners will be well-positioned to drive growth and innovation in aquaculture marketing, enhancing their career prospects and contributing to the long-term success of the industry.

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โ€ข Unit 1: Introduction to Aquaculture Marketing & Branding: concepts, importance, and trends
โ€ข Unit 2: Understanding the Aquaculture Market: consumer behavior, market segmentation, and targeting
โ€ข Unit 3: Product Development and Management in Aquaculture: value-added products and product differentiation
โ€ข Unit 4: Pricing Strategies for Aquaculture Products: cost-based, demand-based, and competition-based pricing
โ€ข Unit 5: Distribution Channels in Aquaculture Marketing: identifying and selecting the right channels
โ€ข Unit 6: Promotion Strategies for Aquaculture Brands: traditional and digital marketing techniques
โ€ข Unit 7: Building a Strong Aquaculture Brand: brand identity, values, and positioning
โ€ข Unit 8: Marketing Analytics for Aquaculture: measuring and improving marketing performance
โ€ข Unit 9: Sustainability and Social Responsibility in Aquaculture Marketing: balancing profit and purpose
โ€ข Unit 10: Case Studies in Aquaculture Marketing and Branding: real-world examples and best practices

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EXECUTIVE DEVELOPMENT PROGRAMME IN AQUACULTURE MARKETING AND BRANDING
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
ๅŒบๅ—้“พID๏ผš s-1-a-2-m-3-p-4-l-5-e
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