Certificate in Google Ads: Ad Visibility: A Practical Approach

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The Certificate in Google Ads: Ad Visibility is a practical course designed to enhance your digital marketing skills. This program focuses on Google Ads, a platform in high industry demand, and teaches you how to create and optimize effective ad campaigns to increase visibility.

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By learning from industry experts, you will gain hands-on experience in keyword research, ad creation, and bid management strategies. The course covers various ad formats, including search, display, video, and shopping ads, ensuring a comprehensive understanding of the platform. Upon completion, you will be equipped with essential skills for career advancement in digital marketing, advertising, or e-commerce. Stand out in the competitive job market, improve your resume, and demonstrate your expertise in Google Ads with this industry-recognized certification.

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โ€ข Unit 1: Introduction to Google Ads
โ€ข Unit 2: Google Ads Account Structure
โ€ข Unit 3: Keyword Research and Selection
โ€ข Unit 4: Creating Effective Ad Copy
โ€ข Unit 5: Ad Placements and Bid Strategies
โ€ข Unit 6: Ad Extensions and Their Benefits
โ€ข Unit 7: Tracking and Measuring Ad Visibility
โ€ข Unit 8: Google Ads Optimization Techniques
โ€ข Unit 9: Compliance with Google Ads Policies
โ€ข Unit 10: Case Studies and Real-World Examples

่Œไธš้“่ทฏ

The **Certificate in Google Ads: Ad Visibility** course prepares professionals for a career in the ever-evolving landscape of digital advertising, with a focus on ad visibility. This section showcases the growing job market trends and skill demand for this practical approach in the UK using a 3D pie chart. The Google Charts 3D pie chart represents three primary roles related to the Google Ads certification: PPC (Pay-Per-Click) Specialist, Digital Marketing Specialist, and SEO (Search Engine Optimization) Specialist. The percentages displayed in the chart are derived from the UK job market demand for professionals with these specific skills. A PPC Specialist primarily focuses on managing and optimizing paid advertising campaigns to increase brand visibility and generate leads. PPC professionals must understand keyword research, ad copywriting, and analytics to deliver successful campaigns. The 60% share in the chart signifies the prominent demand for PPC specialists in the UK market. Digital Marketing Specialists are responsible for developing, implementing, and managing comprehensive digital marketing strategies. They need expertise in various areas, including search engine optimization, social media, email, and content marketing. The 30% share highlights the significant role digital marketing specialists play in today's digital-focused world. Lastly, SEO Specialists work on improving a website's organic search rankings to boost traffic and conversion rates. They need to stay updated on the latest search engine algorithms, technical SEO, and on-page optimization techniques. The 10% share illustrates an increasing need for SEO specialists, as businesses recognize the importance of organic search for long-term growth. In conclusion, the **Certificate in Google Ads: Ad Visibility** course equips professionals with the necessary skills to succeed in any of these roles, making it a valuable investment for those looking to advance their careers in digital marketing.

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CERTIFICATE IN GOOGLE ADS: AD VISIBILITY: A PRACTICAL APPROACH
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London School of International Business (LSIB)
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05 May 2025
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