Certificate in Ad Tech Innovation
-- ViewingNowThe Certificate in Ad Tech Innovation is a comprehensive course designed to empower learners with the essential skills needed to thrive in today's dynamic advertising technology landscape. This course covers key topics including programmatic advertising, data analytics, audience segmentation, and ad operations management.
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GBP £ 140
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โข Programmatic Advertising: Understanding the basics and benefits of programmatic advertising, including real-time bidding, audience targeting, and cross-channel campaigns. โข Ad Tech Innovation: Exploring new and emerging technologies in the ad tech industry, such as artificial intelligence, machine learning, and data management platforms. โข Ad Fraud Prevention: Identifying and combating ad fraud, including techniques for detecting bots, click farms, and other forms of invalid traffic. โข Data Privacy and Security: Ensuring compliance with data privacy regulations, such as GDPR and CCPA, and implementing best practices for data security and protection. โข Ad Operations and Management: Managing ad campaigns from start to finish, including campaign planning, setup, optimization, and reporting. โข Mobile Advertising: Understanding the unique challenges and opportunities of mobile advertising, including in-app advertising, mobile web, and cross-device targeting. โข Video Advertising: Exploring the latest trends and best practices in video advertising, including programmatic video, connected TV, and over-the-top (OTT) platforms. โข Attribution Modeling: Measuring the impact of ad campaigns across multiple channels and touchpoints, and identifying the most effective attribution models for different types of campaigns. โข Ad Tech Ethics: Examining the ethical considerations of ad tech, including issues related to user consent, transparency, and data privacy.
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