Executive Development Programme in Media Policy & Crisis Management
-- ViewingNowThe Executive Development Programme in Media Policy & Crisis Management is a certificate course designed to provide learners with critical skills in media policy and crisis management. In today's fast-paced and interconnected world, the ability to manage media relations and navigate crises is essential for any business or organization's success.
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โข Media Policy Development: Understanding the role of media in organizations, creating comprehensive media policies, and implementing effective communication strategies.
โข Crisis Communication: Identifying potential crises, developing proactive communication strategies, and managing media relations during high-pressure situations.
โข Media Training: Preparing executives for media interviews, developing key messages, and practicing effective communication techniques.
โข Digital Media Management: Utilizing digital platforms for media engagement, managing online reputation, and handling social media crises.
โข Crisis Management Planning: Developing comprehensive crisis management plans, coordinating with internal teams, and ensuring effective implementation during emergencies.
โข Media Ethics: Understanding ethical considerations in media relations, maintaining transparency, and promoting responsible journalism.
โข Stakeholder Communication: Engaging with key stakeholders, managing expectations, and maintaining positive relationships during crises.
โข Media Monitoring: Tracking media coverage, analyzing public sentiment, and adjusting communication strategies based on data-driven insights.
โข Crisis Simulation Exercises: Conducting simulated crisis scenarios, evaluating response strategies, and refining communication plans for optimal results.
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