Professional Certificate in PPC Metrics for Growth

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The Professional Certificate in PPC Metrics for Growth is a comprehensive course designed to equip learners with essential skills for career advancement in digital marketing. This program focuses on Pay-Per-Click (PPC) metrics, a critical aspect of digital advertising that drives growth and revenue.

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In this course, you will learn how to measure and optimize PPC campaigns, analyze data, and use insights to make informed decisions. You will also gain hands-on experience with popular PPC platforms such as Google Ads and Bing Ads. With the increasing demand for digital marketing professionals, this course is essential for anyone looking to advance their career in this field. By completing this program, you will demonstrate a deep understanding of PPC metrics and how to use them to drive growth and revenue. You will be well-positioned to take on leadership roles in digital marketing teams and drive success for your organization.

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โ€ข Unit 1: Introduction to PPC Metrics
โ€ข Unit 2: Keyword Research and Selection
โ€ข Unit 3: Crafting Effective PPC Ad Copy
โ€ข Unit 4: Understanding Quality Score
โ€ข Unit 5: Maximizing Click-Through Rates (CTR)
โ€ข Unit 6: Conversion Tracking and Analysis
โ€ข Unit 7: Cost Per Click (CPC) Optimization
โ€ข Unit 8: Return on Ad Spend (ROAS)
โ€ข Unit 9: Quality Score and Ad Rank
โ€ข Unit 10: Advanced Strategies for PPC Metrics Mastery

่Œไธš้“่ทฏ

The Professional Certificate in PPC Metrics for Growth is a valuable credential in the UK's thriving digital marketing industry. With the ever-increasing focus on online advertising, understanding the intricacies of PPC (Pay-Per-Click) campaigns, metrics, and strategies is essential for professionals seeking career growth. Let's delve into the specific roles in this field and their respective demand in the UK market. Firstly, PPC Managers play a crucial role in overseeing advertising campaigns, managing budgets, and analysing performance data. Our data illustrates that they account for approximately 45% of the job demand in this domain. Secondly, PPC Specialists are responsible for creating, optimising, and managing PPC campaigns. With a share of around 35%, these professionals are vital to the success of any online marketing strategy. Lastly, PPC Executives support PPC Managers and Specialists by conducting keyword research, setting up campaigns, and monitoring performance. They represent approximately 20% of the job demand in this field. The Google Charts 3D Pie Chart above provides a visual representation of these roles and their respective demand in the UK market. It highlights the significance of PPC expertise and the diverse opportunities available for professionals seeking a rewarding career in this dynamic industry.

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PROFESSIONAL CERTIFICATE IN PPC METRICS FOR GROWTH
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
ๅŒบๅ—้“พID๏ผš s-1-a-2-m-3-p-4-l-5-e
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