Global Certificate in Athleisure: Brand Positioning

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The Global Certificate in Athleisure: Brand Positioning is a comprehensive course that provides learners with essential skills to succeed in the growing athleisure industry. This course emphasizes the importance of brand positioning in a competitive market, teaching learners how to create unique and effective brand strategies that resonate with consumers.

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With the global athleisure market projected to reach $350 billion by 2025, there is significant industry demand for professionals who understand the nuances of this market. This course equips learners with the knowledge and skills to meet this demand, providing them with a competitive edge in their careers. Throughout the course, learners will explore various topics, including market research, product development, branding, and marketing strategies. They will also have the opportunity to work on real-world projects, giving them hands-on experience and practical skills that they can apply in their current or future roles. Overall, this course is an excellent opportunity for professionals looking to advance their careers in the athleisure industry. By completing this course, learners will have the skills and knowledge necessary to create effective brand positioning strategies that drive business success.

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โ€ข Unit 1: Introduction to Athleisure: Defining the Market & Industry Trends
โ€ข Unit 2: Consumer Behavior & Psychographics in Athleisure
โ€ข Unit 3: Brand Positioning Basics: Defining Target Markets & Value Propositions
โ€ข Unit 4: Competitive Analysis in the Athleisure Space
โ€ข Unit 5: Designing a Successful Athleisure Brand Strategy
โ€ข Unit 6: Storytelling & Brand Identity in Athleisure
โ€ข Unit 7: Leveraging Social Media for Athleisure Brand Awareness
โ€ข Unit 8: Experiential Marketing in the Athleisure Industry
โ€ข Unit 9: Measuring & Analyzing Athleisure Brand Performance
โ€ข Unit 10: Future Trends & Innovations in Athleisure Brand Positioning

่Œไธš้“่ทฏ

The **Global Certificate in Athleisure: Brand Positioning** prepares professionals for exciting roles in the UK's growing athleisure market. This section highlights the demand for various positions through a 3D pie chart that visualizes statistics related to job market trends, salary ranges, and skillset requirements. 1. **Product Manager**: As a product manager in the athleisure industry, you'll oversee product development, marketing, and sales. Demand for this role is strong due to the increasing popularity of athleisure brands (25%). 2. **Fashion Designer**: With a Global Certificate in Athleisure, you can utilize your creativity in designing functional and stylish athleisure clothing. Demand for fashion designers in this niche market is 20%. 3. **Digital Marketing Specialist**: Digital marketing specialists with knowledge of athleisure trends are in high demand (18%). You'll focus on creating and implementing digital marketing strategies to reach target audiences. 4. **Brand Manager**: A brand manager's role involves creating and implementing marketing campaigns to promote brand awareness and sales. This role accounts for 15% of the athleisure job market. 5. **Data Analyst**: As a data analyst, you'll interpret and analyze market data to help businesses make informed decisions. Demand for data analysts in the athleisure industry is 12%. 6. **Fitness Instructor**: Fitness instructors who specialize in athleisure can provide expert advice and guidance on using these products in workouts. This role represents 10% of the athleisure job market.

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
GLOBAL CERTIFICATE IN ATHLEISURE: BRAND POSITIONING
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ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
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05 May 2025
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