Executive Development Programme in Video Marketing Strategy & Execution

-- viewing now

The Executive Development Programme in Video Marketing Strategy & Execution) is a certificate course that empowers learners with the skills to create and execute effective video marketing strategies. In today's digital age, video marketing has become a critical component of business growth and success.

4.5
Based on 6,043 reviews

3,199+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

About this course

This course is designed to meet the increasing industry demand for professionals who can leverage video content to engage audiences, build brand awareness, and drive conversions. Through a comprehensive curriculum, learners will gain a deep understanding of video marketing principles, production techniques, and analytics. They will develop the ability to create compelling video content, measure its impact, and optimize campaigns for maximum ROI. By earning this certificate, learners will be equipped with the essential skills needed to advance their careers in video marketing and lead successful video marketing initiatives for their organizations.

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course Details

Unit 1: Introduction to Video Marketing Strategy & Execution
Unit 2: Understanding the Video Marketing Funnel
Unit 3: Identifying Target Audience & Platform Selection
Unit 4: Storytelling & Scriptwriting for Brand Videos
Unit 5: Video Production Essentials
Unit 6: Optimizing Video Content for SEO & Discoverability
Unit 7: Paid Video Advertising Best Practices
Unit 8: Measuring Video Marketing Success & KPIs
Unit 9: Leveraging User-Generated Video Content
Unit 10: Future Trends in Video Marketing Strategy & Execution

Career Path

As an executive, understanding the current job market trends in video marketing strategy and execution can help you make informed decisions when building your team. Here's a 3D pie chart showcasing the most in-demand roles in the UK and their respective prevalence in the industry: 1. **Digital Marketing Manager (35%)** A digital marketing manager oversees all marketing operations that use digital channels to reach potential customers. They are responsible for creating and implementing an effective digital marketing strategy to increase brand awareness, generate leads, and ensure the company's online presence is visible and converting. 2. **Video Marketing Specialist (25%)** A video marketing specialist focuses on creating and promoting video content to reach marketing goals. They develop video marketing strategies, script, film, and edit videos, and manage video distribution across various platforms. 3. **Content Strategist (20%)** A content strategist is responsible for planning, creating, and managing content for a brand's digital channels. They ensure that the content aligns with the company's goals, targets the right audience, and enhances the user experience. 4. **SEO Specialist (10%)** An SEO specialist optimizes a website to rank higher on search engine result pages and increase organic traffic. They analyze website performance, develop SEO strategies, and implement tactics like keyword optimization and link building. 5. **Social Media Manager (10%)** A social media manager oversees a company's social media profiles and manages marketing campaigns. They create and post engaging content, analyze user engagement, and monitor social media trends to optimize the company's social media presence. These statistics emphasize the growing importance of video marketing in the digital realm. Equip your team with skilled professionals in these areas to stay ahead of the competition.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

How long does it take to complete the course?

What support will I receive during the course?

Is the certificate recognized internationally?

What career opportunities will this course open up?

When can I start the course?

What is the course format and learning approach?

Course fee

MOST POPULAR
Fast Track: GBP £140
Complete in 1 month
Accelerated Learning Path
  • 3-4 hours per week
  • Early certificate delivery
  • Open enrollment - start anytime
Start Now
Standard Mode: GBP £90
Complete in 2 months
Flexible Learning Pace
  • 2-3 hours per week
  • Regular certificate delivery
  • Open enrollment - start anytime
Start Now
What's included in both plans:
  • Full course access
  • Digital certificate
  • Course materials
All-Inclusive Pricing • No hidden fees or additional costs

Get course information

We'll send you detailed course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

Sample Certificate Background
EXECUTIVE DEVELOPMENT PROGRAMME IN VIDEO MARKETING STRATEGY & EXECUTION
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
SSB Logo

4.8
New Enrollment