Executive Development Programme in Video Marketing Strategy & Execution

Name: Executive Development Programme in Video Marketing Strategy & Execution
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The Executive Development Programme in Video Marketing Strategy & Execution) is a certificate course that empowers learners with the skills to create and execute effective video marketing strategies. In today's digital age, video marketing has become a critical component of business growth and success.

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AboutThisCourse

This course is designed to meet the increasing industry demand for professionals who can leverage video content to engage audiences, build brand awareness, and drive conversions. Through a comprehensive curriculum, learners will gain a deep understanding of video marketing principles, production techniques, and analytics. They will develop the ability to create compelling video content, measure its impact, and optimize campaigns for maximum ROI. By earning this certificate, learners will be equipped with the essential skills needed to advance their careers in video marketing and lead successful video marketing initiatives for their organizations.

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CourseDetails

• Unit 1: Introduction to Video Marketing Strategy & Execution
• Unit 2: Understanding the Video Marketing Funnel
• Unit 3: Identifying Target Audience & Platform Selection
• Unit 4: Storytelling & Scriptwriting for Brand Videos
• Unit 5: Video Production Essentials
• Unit 6: Optimizing Video Content for SEO & Discoverability
• Unit 7: Paid Video Advertising Best Practices
• Unit 8: Measuring Video Marketing Success & KPIs
• Unit 9: Leveraging User-Generated Video Content
• Unit 10: Future Trends in Video Marketing Strategy & Execution

CareerPath

As an executive, understanding the current job market trends in video marketing strategy and execution can help you make informed decisions when building your team. Here's a 3D pie chart showcasing the most in-demand roles in the UK and their respective prevalence in the industry: 1. **Digital Marketing Manager (35%)** A digital marketing manager oversees all marketing operations that use digital channels to reach potential customers. They are responsible for creating and implementing an effective digital marketing strategy to increase brand awareness, generate leads, and ensure the company's online presence is visible and converting. 2. **Video Marketing Specialist (25%)** A video marketing specialist focuses on creating and promoting video content to reach marketing goals. They develop video marketing strategies, script, film, and edit videos, and manage video distribution across various platforms. 3. **Content Strategist (20%)** A content strategist is responsible for planning, creating, and managing content for a brand's digital channels. They ensure that the content aligns with the company's goals, targets the right audience, and enhances the user experience. 4. **SEO Specialist (10%)** An SEO specialist optimizes a website to rank higher on search engine result pages and increase organic traffic. They analyze website performance, develop SEO strategies, and implement tactics like keyword optimization and link building. 5. **Social Media Manager (10%)** A social media manager oversees a company's social media profiles and manages marketing campaigns. They create and post engaging content, analyze user engagement, and monitor social media trends to optimize the company's social media presence. These statistics emphasize the growing importance of video marketing in the digital realm. Equip your team with skilled professionals in these areas to stay ahead of the competition.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN VIDEO MARKETING STRATEGY & EXECUTION

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London School of International Business (LSIB)

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05 May 2025

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