Executive Development Programme in Video Marketing Strategy & Execution

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The Executive Development Programme in Video Marketing Strategy & Execution) is a certificate course that empowers learners with the skills to create and execute effective video marketing strategies. In today's digital age, video marketing has become a critical component of business growth and success.

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โ€ข Unit 1: Introduction to Video Marketing Strategy & Execution
โ€ข Unit 2: Understanding the Video Marketing Funnel
โ€ข Unit 3: Identifying Target Audience & Platform Selection
โ€ข Unit 4: Storytelling & Scriptwriting for Brand Videos
โ€ข Unit 5: Video Production Essentials
โ€ข Unit 6: Optimizing Video Content for SEO & Discoverability
โ€ข Unit 7: Paid Video Advertising Best Practices
โ€ข Unit 8: Measuring Video Marketing Success & KPIs
โ€ข Unit 9: Leveraging User-Generated Video Content
โ€ข Unit 10: Future Trends in Video Marketing Strategy & Execution

่Œไธš้“่ทฏ

As an executive, understanding the current job market trends in video marketing strategy and execution can help you make informed decisions when building your team. Here's a 3D pie chart showcasing the most in-demand roles in the UK and their respective prevalence in the industry: 1. **Digital Marketing Manager (35%)** A digital marketing manager oversees all marketing operations that use digital channels to reach potential customers. They are responsible for creating and implementing an effective digital marketing strategy to increase brand awareness, generate leads, and ensure the company's online presence is visible and converting. 2. **Video Marketing Specialist (25%)** A video marketing specialist focuses on creating and promoting video content to reach marketing goals. They develop video marketing strategies, script, film, and edit videos, and manage video distribution across various platforms. 3. **Content Strategist (20%)** A content strategist is responsible for planning, creating, and managing content for a brand's digital channels. They ensure that the content aligns with the company's goals, targets the right audience, and enhances the user experience. 4. **SEO Specialist (10%)** An SEO specialist optimizes a website to rank higher on search engine result pages and increase organic traffic. They analyze website performance, develop SEO strategies, and implement tactics like keyword optimization and link building. 5. **Social Media Manager (10%)** A social media manager oversees a company's social media profiles and manages marketing campaigns. They create and post engaging content, analyze user engagement, and monitor social media trends to optimize the company's social media presence. These statistics emphasize the growing importance of video marketing in the digital realm. Equip your team with skilled professionals in these areas to stay ahead of the competition.

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EXECUTIVE DEVELOPMENT PROGRAMME IN VIDEO MARKETING STRATEGY & EXECUTION
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ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
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05 May 2025
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