Global Certificate in PPC Metrics: Data-Driven Decisions

-- viewing now

The Global Certificate in PPC Metrics: Data-Driven Decisions is a comprehensive course designed to equip learners with essential skills in pay-per-click (PPC) metrics and data-driven decision making. This course is critical for anyone looking to advance their career in digital marketing, as PPC is a key driver of online revenue growth.

4.0
Based on 3,231 reviews

3,928+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

About this course

In this course, you will learn how to analyze and interpret PPC metrics, measure and optimize PPC campaigns, and make data-driven decisions that will improve your ROI. The course covers essential topics such as keyword research, ad copywriting, landing page optimization, and attribution modeling. By the end of this course, you will have a deep understanding of PPC metrics and how to use them to drive business results. You will be able to demonstrate your expertise to employers and clients, and position yourself as a leader in the field of digital marketing. Enroll today and take the first step towards career advancement!

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course Details

PPC Metrics Fundamentals: Understanding Key Performance Indicators (KPIs), Cost Per Click (CPC), Click Through Rate (CTR), Conversion Rate, Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and Quality Score.
Data Analysis for PPC: Learning to analyze and interpret data from PPC campaigns using tools like Google Analytics and Microsoft Advertising's reporting features.
Attribution Models in PPC: Exploring different attribution models and their impact on PPC metrics, including linear, time decay, position-based, and data-driven models.
Optimizing PPC Campaigns: Strategies for optimizing PPC campaigns based on data-driven insights, including ad copy testing, landing page optimization, and audience targeting.
Advanced PPC Metrics: Diving deep into advanced PPC metrics like Impression Share, Quality Score, and View-Through Conversions to drive better campaign performance.
Automated Bidding Strategies: Understanding how to use automated bidding strategies in Google Ads and Microsoft Advertising, and when to use them based on data-driven insights.
Data Visualization for PPC Metrics: Techniques for visualizing PPC data to gain insights and make data-driven decisions, including using tools like Data Studio and Tableau.
Data-Driven PPC Budgeting: Strategies for allocating PPC budgets based on data-driven insights, including historical performance, seasonality, and forecasting.
Data-Driven Audience Targeting: Exploring data-driven audience targeting strategies in PPC, including remarketing, customer match, and similar audiences.

Note: The above list is intended to be a general guideline for the course content and may be subject to modification based on the specific needs and goals of the course and its audience.

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

How long does it take to complete the course?

What support will I receive during the course?

Is the certificate recognized internationally?

What career opportunities will this course open up?

When can I start the course?

What is the course format and learning approach?

Course fee

MOST POPULAR
Fast Track: GBP £140
Complete in 1 month
Accelerated Learning Path
  • 3-4 hours per week
  • Early certificate delivery
  • Open enrollment - start anytime
Start Now
Standard Mode: GBP £90
Complete in 2 months
Flexible Learning Pace
  • 2-3 hours per week
  • Regular certificate delivery
  • Open enrollment - start anytime
Start Now
What's included in both plans:
  • Full course access
  • Digital certificate
  • Course materials
All-Inclusive Pricing • No hidden fees or additional costs

Get course information

We'll send you detailed course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

Sample Certificate Background
GLOBAL CERTIFICATE IN PPC METRICS: DATA-DRIVEN DECISIONS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
SSB Logo

4.8
New Enrollment