Global Certificate in PPC Metrics: Data-Driven Decisions
-- viewing nowThe Global Certificate in PPC Metrics: Data-Driven Decisions is a comprehensive course designed to equip learners with essential skills in pay-per-click (PPC) metrics and data-driven decision making. This course is critical for anyone looking to advance their career in digital marketing, as PPC is a key driver of online revenue growth.
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Course Details
• PPC Metrics Fundamentals: Understanding Key Performance Indicators (KPIs), Cost Per Click (CPC), Click Through Rate (CTR), Conversion Rate, Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and Quality Score.
• Data Analysis for PPC: Learning to analyze and interpret data from PPC campaigns using tools like Google Analytics and Microsoft Advertising's reporting features.
• Attribution Models in PPC: Exploring different attribution models and their impact on PPC metrics, including linear, time decay, position-based, and data-driven models.
• Optimizing PPC Campaigns: Strategies for optimizing PPC campaigns based on data-driven insights, including ad copy testing, landing page optimization, and audience targeting.
• Advanced PPC Metrics: Diving deep into advanced PPC metrics like Impression Share, Quality Score, and View-Through Conversions to drive better campaign performance.
• Automated Bidding Strategies: Understanding how to use automated bidding strategies in Google Ads and Microsoft Advertising, and when to use them based on data-driven insights.
• Data Visualization for PPC Metrics: Techniques for visualizing PPC data to gain insights and make data-driven decisions, including using tools like Data Studio and Tableau.
• Data-Driven PPC Budgeting: Strategies for allocating PPC budgets based on data-driven insights, including historical performance, seasonality, and forecasting.
• Data-Driven Audience Targeting: Exploring data-driven audience targeting strategies in PPC, including remarketing, customer match, and similar audiences.
Note: The above list is intended to be a general guideline for the course content and may be subject to modification based on the specific needs and goals of the course and its audience.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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