Global Certificate in PPC Metrics: Data-Driven Decisions
-- viendo ahoraThe Global Certificate in PPC Metrics: Data-Driven Decisions is a comprehensive course designed to equip learners with essential skills in pay-per-click (PPC) metrics and data-driven decision making. This course is critical for anyone looking to advance their career in digital marketing, as PPC is a key driver of online revenue growth.
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Detalles del Curso
• PPC Metrics Fundamentals: Understanding Key Performance Indicators (KPIs), Cost Per Click (CPC), Click Through Rate (CTR), Conversion Rate, Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and Quality Score.
• Data Analysis for PPC: Learning to analyze and interpret data from PPC campaigns using tools like Google Analytics and Microsoft Advertising's reporting features.
• Attribution Models in PPC: Exploring different attribution models and their impact on PPC metrics, including linear, time decay, position-based, and data-driven models.
• Optimizing PPC Campaigns: Strategies for optimizing PPC campaigns based on data-driven insights, including ad copy testing, landing page optimization, and audience targeting.
• Advanced PPC Metrics: Diving deep into advanced PPC metrics like Impression Share, Quality Score, and View-Through Conversions to drive better campaign performance.
• Automated Bidding Strategies: Understanding how to use automated bidding strategies in Google Ads and Microsoft Advertising, and when to use them based on data-driven insights.
• Data Visualization for PPC Metrics: Techniques for visualizing PPC data to gain insights and make data-driven decisions, including using tools like Data Studio and Tableau.
• Data-Driven PPC Budgeting: Strategies for allocating PPC budgets based on data-driven insights, including historical performance, seasonality, and forecasting.
• Data-Driven Audience Targeting: Exploring data-driven audience targeting strategies in PPC, including remarketing, customer match, and similar audiences.
Note: The above list is intended to be a general guideline for the course content and may be subject to modification based on the specific needs and goals of the course and its audience.
Trayectoria Profesional
Requisitos de Entrada
- Comprensión básica de la materia
- Competencia en idioma inglés
- Acceso a computadora e internet
- Habilidades básicas de computadora
- Dedicación para completar el curso
No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.
Estado del Curso
Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:
- No acreditado por un organismo reconocido
- No regulado por una institución autorizada
- Complementario a las calificaciones formales
Recibirás un certificado de finalización al completar exitosamente el curso.
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Preguntas Frecuentes
Tarifa del curso
- 3-4 horas por semana
- Entrega temprana del certificado
- Inscripción abierta - comienza cuando quieras
- 2-3 horas por semana
- Entrega regular del certificado
- Inscripción abierta - comienza cuando quieras
- Acceso completo al curso
- Certificado digital
- Materiales del curso
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