Global Certificate in PPC Metrics: Data-Driven Decisions
-- ViewingNowThe Global Certificate in PPC Metrics: Data-Driven Decisions is a comprehensive course designed to equip learners with essential skills in pay-per-click (PPC) metrics and data-driven decision making. This course is critical for anyone looking to advance their career in digital marketing, as PPC is a key driver of online revenue growth.
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โข PPC Metrics Fundamentals: Understanding Key Performance Indicators (KPIs), Cost Per Click (CPC), Click Through Rate (CTR), Conversion Rate, Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and Quality Score.
โข Data Analysis for PPC: Learning to analyze and interpret data from PPC campaigns using tools like Google Analytics and Microsoft Advertising's reporting features.
โข Attribution Models in PPC: Exploring different attribution models and their impact on PPC metrics, including linear, time decay, position-based, and data-driven models.
โข Optimizing PPC Campaigns: Strategies for optimizing PPC campaigns based on data-driven insights, including ad copy testing, landing page optimization, and audience targeting.
โข Advanced PPC Metrics: Diving deep into advanced PPC metrics like Impression Share, Quality Score, and View-Through Conversions to drive better campaign performance.
โข Automated Bidding Strategies: Understanding how to use automated bidding strategies in Google Ads and Microsoft Advertising, and when to use them based on data-driven insights.
โข Data Visualization for PPC Metrics: Techniques for visualizing PPC data to gain insights and make data-driven decisions, including using tools like Data Studio and Tableau.
โข Data-Driven PPC Budgeting: Strategies for allocating PPC budgets based on data-driven insights, including historical performance, seasonality, and forecasting.
โข Data-Driven Audience Targeting: Exploring data-driven audience targeting strategies in PPC, including remarketing, customer match, and similar audiences.
Note: The above list is intended to be a general guideline for the course content and may be subject to modification based on the specific needs and goals of the course and its audience.
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