Executive Development Programme in Video Marketing: Leading the Way in Educational Video
-- viewing now3,280+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Unit 1: Introduction to Video Marketing - Understanding the basics of video marketing, its importance, and the role of educational video in today's digital landscape. • Unit 2: The Science of Video Consumption - Exploring the psychological and neurological factors that make video a powerful educational tool, and how to leverage them for better engagement. • Unit 3: Storytelling and Scriptwriting - Mastering the art of storytelling and scriptwriting for educational videos, focusing on creating compelling narratives that resonate with the target audience. • Unit 4: Video Production Techniques - Learning about the latest video production techniques, equipment, and software, and how to use them to create high-quality educational videos. • Unit 5: Video Editing and Post-Production - Understanding the principles of video editing and post-production, including color correction, sound design, and motion graphics. • Unit 6: Distribution and Promotion Strategies - Developing effective distribution and promotion strategies for educational videos, including SEO, social media, and email marketing. • Unit 7: Analytics and Data-Driven Decision Making - Learning how to use analytics and data to measure the success of video marketing campaigns, and how to make data-driven decisions to optimize ROI. • Unit 8: Accessibility and Inclusivity in Video Marketing - Exploring the importance of accessibility and inclusivity in video marketing, and how to create videos that are accessible to all learners. • Unit 9: Video Marketing Ethics and Best Practices - Understanding the ethical considerations and best practices in video marketing, including transparency, authenticity, and privacy. • Unit 10: Leading Video Marketing Teams - Developing leadership skills and strategies for managing video marketing teams, including communication, collaboration, and project management.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate