Executive Development Programme in Video Marketing: Leading the Way in Educational Video
-- ViewingNowThe Executive Development Programme in Video Marketing: Leading the Way in Educational Video certificate course is a professional training program designed to meet the growing industry demand for video marketing experts in the education sector. With a focus on strategic planning, content creation, and video analytics, this course equips learners with essential skills to lead video marketing initiatives in educational institutions or edtech companies.
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โข Unit 1: Introduction to Video Marketing - Understanding the basics of video marketing, its importance, and the role of educational video in today's digital landscape. โข Unit 2: The Science of Video Consumption - Exploring the psychological and neurological factors that make video a powerful educational tool, and how to leverage them for better engagement. โข Unit 3: Storytelling and Scriptwriting - Mastering the art of storytelling and scriptwriting for educational videos, focusing on creating compelling narratives that resonate with the target audience. โข Unit 4: Video Production Techniques - Learning about the latest video production techniques, equipment, and software, and how to use them to create high-quality educational videos. โข Unit 5: Video Editing and Post-Production - Understanding the principles of video editing and post-production, including color correction, sound design, and motion graphics. โข Unit 6: Distribution and Promotion Strategies - Developing effective distribution and promotion strategies for educational videos, including SEO, social media, and email marketing. โข Unit 7: Analytics and Data-Driven Decision Making - Learning how to use analytics and data to measure the success of video marketing campaigns, and how to make data-driven decisions to optimize ROI. โข Unit 8: Accessibility and Inclusivity in Video Marketing - Exploring the importance of accessibility and inclusivity in video marketing, and how to create videos that are accessible to all learners. โข Unit 9: Video Marketing Ethics and Best Practices - Understanding the ethical considerations and best practices in video marketing, including transparency, authenticity, and privacy. โข Unit 10: Leading Video Marketing Teams - Developing leadership skills and strategies for managing video marketing teams, including communication, collaboration, and project management.
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