Executive Development Programme Product Launch & Strategic Innovation
-- viewing nowThe Executive Development Programme in Product Launch & Strategic Innovation is a certificate course designed to empower professionals with critical skills for career advancement. This programme emphasizes the importance of innovative product launches in today's fast-paced business environment.
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Course Details
• Product Strategy & Development: Understanding the product lifecycle, identifying market opportunities, and developing a winning product strategy.
• Market Research & Analysis: Techniques for conducting market research, analyzing competition, and identifying customer needs.
• Innovation Management: Encouraging and managing innovation within an organization, from idea generation to implementation.
• Product Design Thinking: Utilizing design thinking principles to create user-centered products that meet customer needs.
• Go-to-Market Strategy: Developing a comprehensive go-to-market strategy that includes pricing, promotion, placement, and positioning.
• Product Launch Planning: Planning and executing a successful product launch, including project management, stakeholder communication, and risk management.
• Data-Driven Decision Making: Utilizing data and analytics to make informed product decisions, including metrics and KPIs.
• Change Management: Managing change within an organization, including stakeholder communication, resistance management, and measuring success.
• Continuous Improvement: Implementing a culture of continuous improvement, including feedback loops, iterative development, and process optimization.
Note: The units listed above are not in any particular order and can be adjusted based on the specific needs of the Executive Development Programme.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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