Executive Development Programme Product Launch & Strategic Innovation
-- ViewingNowThe Executive Development Programme in Product Launch & Strategic Innovation is a certificate course designed to empower professionals with critical skills for career advancement. This programme emphasizes the importance of innovative product launches in today's fast-paced business environment.
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โข Product Strategy & Development: Understanding the product lifecycle, identifying market opportunities, and developing a winning product strategy.
โข Market Research & Analysis: Techniques for conducting market research, analyzing competition, and identifying customer needs.
โข Innovation Management: Encouraging and managing innovation within an organization, from idea generation to implementation.
โข Product Design Thinking: Utilizing design thinking principles to create user-centered products that meet customer needs.
โข Go-to-Market Strategy: Developing a comprehensive go-to-market strategy that includes pricing, promotion, placement, and positioning.
โข Product Launch Planning: Planning and executing a successful product launch, including project management, stakeholder communication, and risk management.
โข Data-Driven Decision Making: Utilizing data and analytics to make informed product decisions, including metrics and KPIs.
โข Change Management: Managing change within an organization, including stakeholder communication, resistance management, and measuring success.
โข Continuous Improvement: Implementing a culture of continuous improvement, including feedback loops, iterative development, and process optimization.
Note: The units listed above are not in any particular order and can be adjusted based on the specific needs of the Executive Development Programme.
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